TikTok’s New IP Policy

It takes Effect April 26 — But What Does That Actually Mean for Users and Businesses?

We’ve read the fine print so you don’t have to, and we can tell you that this is a strategic change for the platform.

TikTok is stepping up its intellectual property policy, and this update has significant ramifications for how content is created, shared, and advertised.

🔍 The policy – key points:

• Any content that infringes copyright or trademark rights may be subject to removal.
• … And if copyright or trademark infringements occur repeatedly, they could even result in immediate account suspension, including without prior warning.
• Infringements during LIVE content can result in temporary restrictions of this feature.
• TikTok can and will share your contact information with the original copyright/trademark holder if you appeal. Therefore, we recommend choosing your ´battles´ wisely.
• And yes, it will be possible to get permanently blocked from TikTok and/or be prevented from returning to the platform.

💼 What this means in reality for brands:

• Seems like the days of casually posting UGC with background music, brand names, or visual branding are over. If you use content that violates the Intellectual Property Policy, you’re also responsible if you repost.
• Meme marketing, satire, and remix culture may now carry greater legal risk. It is not necessarily risk-free to use this content without limitations.
• There are no global rules: your content may be compliant in one country but still be flagged or removed under the laws of another country.
• This will probably impact paid campaigns, influencer partnerships, and even branded live streams.

On the other hand, this new policy works in your favor, if you’re prepared:

• If you own copyright or trademarks, you’ll need proof of registration and/or ownership, and a clear chain of evidence to file a successful claim.
• Parody and “creative remixing” are more difficult to challenge without strong legal backing.
• If you don’t actively monitor TikTok for misuse of your intellectual property, you could be in for a big surprise when you see your logo or content being used and reused without your approval.

🔐 Conclusion: As a TikTok user, you are responsible for the content you post.

📩 When in doubt, seek our legal guidance. We help brands navigate the ever-changing legal landscape of social media and protect their assets.

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